Why assistant Advertising?

The e-commerce industry is growing at an accelerated rate and many advertisers are having trouble keeping up.  Current advertising methods, such as banner ads, pop-ups, pop-unders and SPAM are on their way out as legislators across the country are outlawing these irritating ads that 60% of internet users already block on their own. 

Advertising execs are now turning to paid search, a text-based system that is tied to terms entered into a search engine.  Despite its best attempts, paid search cannot solve the 4 problems inherent to all the advertising methods mentioned. 

• First, paid search is not targeted.

• Second, paid search is not persistent.

• Third, paid search is not measurable.

• Fourth, paid search is susceptible to click fraud. 

assistant advertising tool is the only online advertising method that solves all these problems in the most cost-effective and user-friendly way.   

Targeted

assistant users are among the most savvy and affluent shoppers in the market.  They look for great deals on the things they buy and are willing to give a little to get a lot.  Before a user can start shopping with assistant, he/she must first answer some questions such as his/her gender, age and geographic location. 

As users become more comfortable with assistant, they provide increasing detail on themselves and their interests.  This allows you to only target those men, ages 35 – 48 that send flowers once a week or those women, ages 28 – 35 that purchase non-violent video games for their kids.   

No other online advertising gives you such comprehensive access to existing and potential customers because only assistant understands its users want they want from their online shopping experience. 

Persistent

Unlike banners or paid search ads that appear once and continually change, your assistant ads follow your potential customers and stay with them through every step of the purchase process – from browsing to buying.  Users can view a promotion and store it in, what is in effect, an online “offer caddy” that’s as easy to use as email until they are ready to use it. 

If your potential customers decide they really do want the flowers or video games for which they got an offer last week, they click on the that offer and it’s right in front of them.  Also, if an ad is about to expire, assistant will remind the user how much time they have to use it until it expires. 

assistant provides you with multiple opportunities to touch the user beyond the first point of contact – but you only pay for the ad to be delivered once!

Measurable

Online retail sales are projected to exceed $269 billion in 2005, and over $10 billion will be dedicated to advertising those products on the internet.  However, advertisers struggle to measure a return on investment for the money they spend advertising online.  In fact, research shows that users often browse online for two weeks before they buy at their local store. 

assistant is the only program that enables you to track sales online and in-store.  When users receives offers, they can redeem it over the internet or, if the online store has a “brick & mortar” store as well, can print it out and redeem it at the store. 

For the first time in online advertising history, advertisers can very clearly see how much they spent on advertising and how much they sold no matter how, when or where the shopper bought. 

Stop Click Fraud

You’ve heard the horror stories.  Advertisers spent hours bidding on keywords and spend a fortune on paid search advertising.  When their ads are finally online and their budget is determined, they begin seeing a spike in the number of people who visit their website, but their sales remain the same.  These people are victims of “click fraud”.  Their competitors find their ads and click on them until their budget is spent and the ads disappear. 

assistant is the only online advertising system that effectively fights click fraud. If you are an assistant advertiser, you will never need to worry about click fraud for these three reasons:

• You get to chose who receives your ad based on demographics and location.  Your competitors cannot find you – you have to choose them.

• assistant ads stay with users, so they are only delivered every thirty days and you only pay when an ad is delivered. 

• assistant knows its users.  If users begin abusing the system, their rights are suspended immediately.